Solving the Church Communications Conundrum

November 26, 2014

communication photo

Church Communications is a difficult and often thankless job. When you are doing it well, people don’t seem to notice. When you aren’t doing it well, people aren’t afraid to let you know. Lately, I’ve been struggling with people telling us that we “don’t communicate well” at First Trinity. I’m not entirely certain that I know what that even means except that we aren’t doing it well.

Here’s what I think it could mean:

  • People aren’t hearing what they want to hear. Lots of talk about about why we use Garamond over Times New Roman in our print publications when no one cares about the typeface is not communicating. It’s just noise. (FWIW, it’s because Garamond looks much more fluid than Times New Roman, which is just plain ugly.)
  • People want to hear process, not (just) results. It’s great that we’re trying something new, but why are we doing it? How did we arrive at that decision? Who even made the decision?
  • People like Paul Harvey and want to hear “the rest of the story.” You told us about this all-church study, but then it just disappeared into oblivion. Did anyone do anything as a result of this class? How did it go? Did anyone even come?
  • People want you to communicate with them, not at them. More simply, people want to be involved in the conversation.
  • People want to hear from a variety of voices. It’s easier to ignore one person than multiple voices. Different voices/styles reach different people. Adding more people to the conversation helps communication. It’s harder to coordinate, but it’s more effective.

I’m trying to figure out what exactly we’re doing wrong with communications, but there’s no sense waiting for the answer before getting started. If you wait for the “right” answer, you’ll end up spinning your wheels and never addressing the problem. I actually created a content plan a few months ago, but I got caught up in “perfecting” the plan and the systems to make it happen that nothing actually happened. Ooops.

So we’re diving in. Here are some of the things we’re either already doing or will be coming up soon on the new First Trinity Blog:

  • Process, not just results: Why We’re Trying No Sharing of the Peace
  • The rest of the story: 40 Days of Love Recap, Kingdom Quest Service Project Update, God is Moving at the University of Buffalo
  • Multiple voices: In addition to myself, Sue Steege, Bekah Freed, and Annie Reed are writing content for the blog. Annie is doing a series of four Advent devotions, the first of which is coming on Monday. I’m also working at finding a mix of regular writers for recurring types of posts (like the devotions) and also including some guest writers.

I’m not sure we have the right answer yet, but I feel good about being on the path to get there. If you have ideas for content that people might be interested in from a church blog, I’d love to hear them.

Jason Christ

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